Case-1: A soda company

Context: A cold soda is always a pleasure when it is hot! But at the same time, in some countries, it created an addiction where people can't live a day without drinking a soda - leading to major health issues.  Many of the ads of soda companies show very happy and healthy people, and are displayed in global sports competitions . Some have managed to create amazing brand but their products are still harming people

Questions: If you are the CEO of such company and want to transform it into a "do well do good" company

1. PRODUCT: How will you change the product features of your SODA ?

2. PROMOTION: How will you chance the ads and the brand you will associate to it ?

3. PLACE: How will you sell your products ? Still in large packs in supermarket ? Through fast food chain ?

Constraint: the company has to be profitable !

Use the template provided to you to answer those questions and upload your template in DWDG folder. If you do not have the template, please contact your Programme Manager.

Case-2: Social media

Context: Youngsters spend about 2-3 hours per day on social media. It is a great tool to stay connected with friends, share views and ideas, and promote yourself. At the same time, it can create an addiction, where people spend a lot of time on the feed which actually doesn't add much value to them. A survey done with our ShARE students in India shows that an average student will spend 2 hours per day on their favourite social media out of which maybe 20-30mn was actually useful.

Questions: If you are the CEO of such company and want to transform it into a "do well do good" company

1. PRODUCT: How will you change the product features to make it less addictive and more meaningful? (eg feed, notification,...)

2. PRICE: Most social networks are free. It is paid through ads that require you to be online as much as possible. Will you keep the service free?

Use the template you have been provided to answer those questions and upload your template in DWDG folder. If you do not have the template, please contact your program manager.